Q2 2024 Performance of Top Theme Parks Apps on iOS in the US

As we dive into the second quarter of 2024, the performance of theme park applications on the iOS platform offers a glimpse into the digital engagement of their user base. The data, sourced from Sensor Tower, allows us to track the trends across downloads and weekly active users for these entertainment giants.

Disneyland® Paris saw a fluctuating trend in downloads, starting the quarter with approximately 39K downloads and peaking at 76K in mid-May. Weekly active users followed a similar pattern, with numbers ranging from 99K to 158K, indicating a healthy user engagement throughout the quarter.

My Disney Experience experienced a more modest download count, beginning at 17K and seeing a dip to a low of 3K in mid-April. The active user metric was only available for two points, starting at 0 in early April and rising to 10 by the end of June, suggesting a potential resurgence in app engagement.

For Universal Orlando Resort, the downloads remained low throughout the quarter, with a slight increase to 10K in mid-June. However, the lack of data on weekly active users leaves us without a clear picture of the app's engagement level during this period.

Disneyland® had minimal download activity, with numbers mostly hovering around 1-3K, and no available data on weekly active users to assess overall engagement.

Lastly, Port Aventura had very limited data, with downloads recorded at 3K in the one week of available data, and no information on weekly active users or revenue.

While revenue figures were not available, the trends in downloads and weekly active users provide valuable insights into the performance of these theme park apps during the second quarter of 2024. For a more comprehensive analysis and additional insights, Sensor Tower's platform is the go-to resource.